Expanding your accounting firm's services to include financial advisory can significantly enhance client value and drive growth. Align Marketing Group offers a comprehensive guide to help firms seamlessly integrate and promote these services. The guide emphasizes building trust between financial advisors and accountants, leveraging existing client relationships through cross-promotion, and educating clients via content marketing. It also highlights the importance of sharing client success stories to build credibility. By following these strategies, accounting firms can effectively broaden their service offerings and achieve long-term success.