Marketing Automation Platform Springbot Acquires Matcha

Martechcube10 Dec, 2020Business

Springbot, a leading marketing automation and attribution platform, announced today its acquisition of Matcha, the first all-in-one blogging capability for eCommerce brands that brings storytelling to life for online retailers. This marks the first acquisition by Springbot in its vision to be the all-in-one marketing platform of choice for SMB retailers. Springbot�s marketing automation and attribution platform is a critical solution for today�s direct to consumer (D2C) retailers to level the playing field against larger retailers. The combination of Matcha�s blog creator, article marketplace and content analytics with Springbot�s platform that includes the critical marketing channels of email, social, ads and SMS, creates a powerful all-in-one communication platform to better serve retailers.