The Global Marketing Automation Market size is expected to grow from 5.2 billion in 2022 to USD 9.5 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 12.8% during the forecast period, according to a new report by MarketsandMarkets?. Marketing Automation software and services are rapidly gaining acceptance globally by large enterprises as well as mid-sized enterprises and small enterprises due to various benefits, growing adoption of automation and digitalization. The presence of many marketing automation providers has made the market competitive. Many emerging players providing niche and differentiated offerings for target customers have come to the forefront. The growing trend of digital marketing is likely to support the growth of marketing automation software in coming years
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