Marketing Automation Market

Bmi26 Sep, 2022Business

Traditional marketing and sales strategies are becoming obsolete with each passing day. With rising penetration of internet and surging smartphone and social media users, enterprises are adopting technology, to approach potential customers, in this digital age. The number of social media users has also been rising rapidly across the world. Such rising penetration of internet, coupled with social media users, have allowed marketeers to conveniently approach potential customers through electronic media. Customers can be automatically targeted, based on their browsing history or preferences, leading to better lead generation and expenditure optimization.