Marketing Automation for Your Business: Benefits & How Its Works?

Pravaah Consulting Inc19 Apr, 2024Business

By automating lead generation processes such as data capture, lead scoring, and follow-up, you can identify and capture leads more efficiently, driving a steady influx of qualified prospects into your sales funnel. REAL TIME SCENARIO A real estate agency can use marketing automation to capture leads from their website and social media channels, automatically assigning them a lead score based on their engagement level and readiness to buy, and following up with personalized communications to nurture them towards conversion.