Marketers Say Predicting Customer Behavior is More Valuable
Martechnology28 Jul, 2022Business
Marketers Say Predicting Customer Behavior is More Valuable than Winning Lottery Numbers Here?s how marketing automation can give marketers predictive superpowers By Jason VandeBoom, Founder and CEO, ActiveCampaign For marketers, being able to accurately predict how and when to best reach customers to drive the most sales would be a dream come true. In fact, according to a recent ActiveCampaign poll, more marketers say they?d rather be able to predict customer behavior than forecast the winning lottery numbers.
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