Markets are a fundamental part of an economy, and they play a pivotal role in allocating resources efficiently, promoting innovation, and providing consumers with choices. Understanding the dynamics of different markets is essential for businesses, investors, and policymakers as they make decisions related to production, consumption, & investment. Market Sustainability Assessment (MSA) or market viability assessment is one such process that helps evaluate & assess the long-term viability and resilience of a market or industry. The analysis determines whether a market can maintain its growth, profitability, and relevance over an extended period.