Mapp Opens Marketing Automation Platform for Third-Party Systems

Martechcube11 Dec, 2020News

Mapp, the international provider of insight-led customer engagement, today announces the opening of its digital marketing platform Mapp Cloud to any third-party integrations. Through the Open Marketing Automation Platform, Mapp enables the automation capabilities of its cross-channel marketing component to be accessible to external systems. It is now compatible with data from external service providers in order to offer even easier system integration. This gives customers more flexibility in the automation and personalization of their marketing activities, based on existing technology stacks.