Self-publishing is easier than ever before, but more access means more competition. Today, readers have an endless array of choices, and their standards are higher than ever. A typical reason books receive a bad rating or fail to interest readers isn’t the story; it’s poor editing. Polished writing, clear and concise, makes a difference. Manuscript editing ensures that writers achieve professional publishing standards. It eliminates distractions, resolves inconsistencies, and prepares the manuscript for serious readers, reviewers, and publishing sites. Forgetting the editing can mean lost opportunities and lost sales. Doing this bit correctly instills confidence and credibility.