Kia Motors entered India on 19th May 2017. On the same day, an announcement was made about the construction of a new 536-acre manufacturing facility in Anantapur District, Andhra Pradesh. As one of the surveys say, in India out of the 1.4 billion people, 65% of the population is youth. So, it is but evident that the automobile sector would be driven by the youth. To capture the youth and the young adults, Kia entered India with a vision to create a segment of cars, that would not only appeal to the market but also give them a sense of pride upon owning it.
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