The use of internet to develop business and advertise the products and services is not new. It has been around for quite some time since people realised the importance of the influence the virtual world can have on consumers. SEO tools that include many on page and off page activities are devised to increase traffic on a particular webpage by ensuring an optimum ranking in online search results. These techniques not only help businesses find a bigger footprint in the market but also enable them to register higher revenue figures ensuring more customers and business for the target company.
 
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