According to a research report "Loyalty Management Market by Component (Solutions and Services), Organization Size (Large Enterprises and SMEs), Deployment Type, Operator (B2B and B2C), Vertical, and Region (North America, Europe, APAC, Latin America, MEA) - Global Forecast to 2026" published by MarketsandMarkets, the global loyalty management market size is expected to grow from USD 8.6 billion in 2021 to USD 18.2 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 16.3% during 2021 ?2026. Major growth drivers for the market include the increasing adoption of omnichannel programs, emergence of advanced technologies, and a growing need for competitive differentiation.