Vishal Gupta25 Feb, 2025Technology
The global location based advertising (LBA) market size reached USD 98.8 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 225.5 Billion by 2033, exhibiting a growth rate (CAGR) of 10.86% during 2025-2033. The widespread use of smartphones and mobile apps, the escalating demand for location-specific content, rapid e-commerce growth, and surging foot traffic generation for physical stores are stimulating the market growth.
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