The lip gloss was introduced as a replacement for the lipstick. Due to the heavy consistency of the lipstick, the lip gloss was used and liked more by the consumers. As a result, the Lip Gloss Market ran parallel to that of the lipstick market. The presence of soft gloss and a natural color made the consumers like it more. It can be used in multiple ways, either by applying it on bare lips or after applying the lipstick to increase the shine, polish, and consistency of the lips. Some of the lip-gloss even comes with the water-based formulae, which makes the lips remain pigmented and an aqua glow for a longer time.