Latex Paint is also called as water-based paint which are commonly used on walls and ceilings with easy to clean up than oil-based paints and are less toxic, odorless and provides longer shelf life. Eco-friendly nature of latex paint and its benefits such as it dries and cures much faster has increased use of latex paint various sectors. Rising demand for latex paint from various industries such as commercial spaces, entertainment spaces and others has become the major contribution in target market growth. Rapid growth in urbanization, rise in disposable income, growing construction activities and government initiative in ?Housing for All by 2022? projects in India has further, enhanced the target market growth. Rising automotive industries, wide applications of latex and demand for less toxic paints is expected to boost the demand for Latex Paint market growth in coming years.