Kantar Named a Strong Performer in Customer Data Analytics Report

Aitechpark13 Aug, 2021Technology

Kantar, the world?s leading data-driven analytics and brand consulting company today celebrates its inclusion as a Strong Performer in The Forrester Wave?: Customer Analytics Service Providers, Q3 2021 report. The Forrester Wave states: Kantar ?excels at customer retention analytics, showcasing the ability to define and predict ?silent churn?, a particularly challenging problem for retailers.? The provider also excels at customer lifetime value analysis and pricing analytics, having transformed a hospitality giant?s loyalty points program.