It's not about making money: ICC CEO on world body's bid for cricket's inclusion in Olympics
Sport Spirit03 Apr, 2022Sport
Cricket is definitely the most popular sport in the South Asian region. However, there remain vast pockets of the world where it hasn?t reached this level of popularity and there is no infrastructure in place either for the growth of the game. Having said that, cricket is one of the rare sports that keeps on reinventing itself to stay relevant to the changing demands of the time and society.
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