Is technology both the demise and savior of the high street?

Martechcube22 Oct, 2020Business

It’s an inescapable fact that the traditional British high street is in decline. From the huge number of high-street stores falling into financial trouble to the eye-watering rocketing of Amazon’s earnings, it is also clear that the pandemic has had an acceleratory impact. The rise of online shopping was seen as the biggest threat to high-street traders prior to the pandemic making our phones, tablets, and computers vital tools to stock up on the essentials and luxuries. Although personal technology and the pandemic have daggered the high street in recent months, could they actually show the way forward? Let’s take a look.