Is Pay-Per-Click (PPC) Advertising Still Profitable in 2022?

Sweven Services14 Sep, 2022Other

Like everything else, digital marketing is continuously evolving, and in 2022 the significant question is whether specific strategies are still applicable and profitable. For example, Pay-Per-Click or PPC has been around for some time, and one needs to take a fresh look at whether it is still relevant and effective today. PPC is an online advertising technique that allows traffic to get diverted to a web page or website. For this process, a digital marketer pays the publisher every time someone clicks on the ad.