Is Going Viral with Nano Influencers Likely? The Answer Lives in Brand Love.

Grin498703 Jul, 2024Business

Nano influencers generally have between 1,000-10,000 followers on a given social media channel.Although their audience size is the smallest of all influencer types, nano influencers tend to have higher engagement rates than their larger counterparts. The ideal engagement rate for a nano influencer varies by platform but should always be more than 2%.Nano influencers also give brands access to extremely targeted audiences. These smaller creators usually fall within a specific niche, meaning any company they align with has a high chance of converting with their like-minded audience.