Integriti Group Inc.
et?s take a stationery item for students as an example. Given that the item is mainly for students, we have our first distinction. If the product is priced higher, the students would be divided into households with specific incomes. Not to mention, if it is targeted specifically to girls, the demographic would be further narrowed down even more. So now we have school-going girls belonging to a household with x-amount of monthly income. This is a target audience for a product aimed at upper-class school-going girls. While the business may target boys, or adults even, it may not be the best choice because they would be least likely to purchase it. The people in your target audience could be anyone but what would tie them together is an interest in the product you offer.
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