Chatbots are known to be one of the best marketing tools for engaging potential customers with your brand. Chatbots are now deemed necessary in conversion pages of sites to help customers in decision-making. Here?s a comprehensive guide on why chatbot marketing and integration is an essential part of the digital marketing strategy of your brand. Since the progress of the internet to a stage where videos and multiple sites were supported, there has been a steady rise in the uploading of educational or knowledge-based content on websites and general knowledge banks like Wikipedia. Ed-tech has been on the rise throughout the world, especially after 2020.