In-Store Music and its Influence on Impulse Buying in Malls

Ookaradio05 Jun, 2025Business

Have you ever walked into a mall and found yourself tapping your feet to the rhythm of the music playing in the stores? It’s no coincidence that the Customised music or playlist you hear are carefully selected to create a specific atmosphere. In-store music offered by Ooka Radio is more than just background noise, it’s a powerful tool that has a direct influence on our behavior, especially when it comes to impulse buying.