Inside the AdTech Ecosystem: DSPs, SSPs & Value Leaks

Tuvoc Technologies06 Jan, 2026Technology

A practical overview of the AdTech ecosystem that explains how Demand-Side Platforms (DSPs) and Supply-Side Platforms (SSPs) operate together, where value leaks occur across the supply chain, and how these inefficiencies reduce transparency, performance, and ROI for advertisers and publishers alike.