Martechcube21 Apr, 2021Miscellaneous
Steve Pestillo, Founder and CEO of P2 Automation LLC, has always felt that Customer Relationship Management (CRM) systems were fundamentally flawed. A CRM is a catch-all term for automating and simplifying the sales operations, data collection, or communications of a business. It allows businesses to more efficiently serve their customers while letting computers do the leg-work of generating reports, sending messages, compiling price quotations, and performing automated workflows.
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