Influencer Marketing Leader BEN Group Partners With 605
Martechcube29 Sep, 2021News
BEN Group, the entertainment AI company that integrates brands into influencer, streaming, TV, music, and film content, and 605, a leading television measurement and analytics company, today announced findings from their partnership. The partnership, which formed in July 2020, allows BEN to leverage 605?s viewership data for programming across linear TV, enabling brands to better understand the impact and ROI of product placement spend. 605 PLATF0RM?,
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