Indian brands revive ethnic wear genre, increase space allocation in malls

Dinesh Shukla20 Mar, 2018News

A quick peek into an urban women�s wardrobe in India will accentuate the fact that Indian ethnic wear is facing stiff competition from western wear. Western wear has made strong inroads into the Indian woman�s closet, not just in Tier I cities but in Tier II cities and towns as well.