Mahesh Chavan30 Oct, 2023News
The India Gold Loan Market is experiencing heightened competition due to the entry of new players and the increasing demand for gold loans driven by factors like rising disposable incomes and the growing middle class. This competition is translating into lower interest rates and improved terms for borrowers. Traditional lenders are facing pressure to innovate and enhance their offerings to stay competitive against new entrants, including online gold loan platforms and non-banking financial companies (NBFCs). To differentiate themselves, lenders are introducing various products and services, leveraging technology for instant approval, quick disbursal, and flexible repayment terms, ultimately aiming to enhance the overall customer experience.
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