Digital marketing has become one of the most popular ways to increase consumer engagement. Brands have been able to tap into interactive platforms that allow them to market their products and services in a way that is more engaging than traditional media. Digital marketing has grown rapidly, as it continues to be an integral part of our lives. From blogging and social media to SEO and mobile apps, digital marketing is everywhere we go. Understanding how to use these platforms effectively can be difficult, but it?s worthwhile for brands who want memorable customer engagement.