In the Privacy Age, PPC Tracking & Attribution
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked Marketers are living in uncharted territory. Finding ways to track consumer activity has become more difficult than ever before, thanks to the phase-out of third-party cookies and a general tightening of internet data restrictions. However, adapting to the new ?privacy-first? environment is possible.
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