Importance of Brand Identity Prism in a Nutshell

Thegotoguy28 Jan, 2021Miscellaneous

Almost every company is making efforts to build a strong brand identity. This is because a solid brand helps the company stand out in the industry. Here, the question is, HOW are they doing it? It is very important to grab customer attention, boost brand loyalty, and most importantly, create brand awareness to ensure a successful business plan. But, what is behind this plan? A Brand Brief -a myth for some; a foreign language for many.