Hyper-Targeting Patients: are we ready for the next gen phase in marketing?
Martin Taylor06 Apr, 2023Health
The two emerging models of patient centricity in healthcare: patient outreach and engagement, are being redefined by technology and data explosion. The proliferation of data-driven systems and technological advances including wearable tech is enabling more personalized patient outreach initiatives. Just take Microsoft's recent announcement of doctor and clinic ads, which aims to help healthcare professionals reach targeted patient segments in a revolutionary way.
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