https://www.mattgriffith.ca/

Mattgriffith06 Aug, 2020Other

Working on the Revenue Operations team, I was responsible for optimizing bottom-of-funnel outcomes by improving sales processes and refining sales reporting. To support the creation of a new outbound sales team, I built an LTV:CAC model using Excel that would determine success measures for the program. Using Salesforce, I created reporting and dashboards measuring the outbound sales team's metrics and success. Further, I developed reporting to analyze and improve churn outcomes based on client size and structure, sales channel, sales rep, and sales tool/discount used. I had the chance to work with Customer Success, using Salesforce and Sheets to automate SLA violation reporting for the team in order to improve customer onboarding and support outcomes. Finally, I measured sales promotion results such as lead generation, revenue and client lift, ARPU and churn rates in order to help determine success and potential future reuse.