https://www.martechcube.com/martech-interview-with-ali-fazal-vice-president-of-marketing-grin/
In the absence of data, marketing is a stale interaction and businesses can lose invaluable opportunities. How can businesses leverage data to drive marketing efforts? Data-driven marketers are rising to the top for their focused and intentional use of data in strategy, analysis and execution. Gartner defines data-driven marketing as ?the use of data acquired through customer interactions and third parties to gain insight on customer motivations
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