And as competition increases amongst brands, it?s a race to ensure you?re top of mind. If consumers are spending more time shopping and enjoying the process, it would be warranted to assume that they will also put additional effort into checking they?ve got the best deal. It?s worth noting that here is where coupon and cashback partners really have their time to shine, especially given that in 2020, 88 percent of survey respondents in a United States study stated that they had used coupons for shopping and 77 percent of consumers spend $10 to $50 more than intended when redeeming coupons.