Since social media has become an essential part of our day-to-day lives, it should come as no surprise that businesses are taking advantage of its potential to expand their customer base. Social media marketing is now widely used to connect with customers, increase brand recognition, and generate leads. Since social media has become an essential part of our day-to-day lives, it should come as no surprise that businesses are taking advantage of its potential to expand their customer base. Social media marketing is now widely used to connect with customers, increase brand recognition, and generate leads.