Brands and marketers started to attract more micro-influencers to their ad campaigns, and 2022 can be called the year of the micro-influencers? bloom. Why so? It?s simple: numbers don?t lie, data helps choose the right people to gain profit. Celebrities and macro-influencers still have their fair share of attention and brands? money, sure, but in 2022, the focus is not on them anymore.
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