We all can agree that web and mobile applications offer a great way to automate business processes. However, there is another important value that can be gleaned from the app, and it?s arguably just as important ? the data. And beyond just collecting data on an app, have you considered using the app as a way of sharing data? Presenting analytics insights via expensive reporting tools is not always the right solution. Modern options have arisen that allow you to access your data in the places it makes the most sense (aka NOT in a password-protected dashboard).