how we talk about aging vs beauty

Pureyeva23 Aug, 2023Other

We're here to disrupt the narrative of "anti-aging", because this fabricated term so overused in the beauty industry for marketing reasons and of course for profit only, is simply framing the aging process as a negative thing...while aging is something that should be EMBRACED and ENJOYED. Just the same as you hug with infinite love your mom, or your grandma and looking at her you just see an abundance of beauty in ALL that she simply is, hug yourself back, embrace the fact that beauty is not authenticaly defined by age or skin, there's nothing anti about aging.

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