Understanding the Landscape of Physical Therapy Marketing In the dynamic business of healthcare, where patient choices are abundant and competition is fierce, marketing has become an indispensable tool for physical therapy practices. To grasp the essence of Physical Therapy Marketing and its signification, it?s essential to understand the evolving landscape within which these practices operate. Why Marketing Matters The primary objective of any physical therapy practice is to give exceptional carefulness and help patients regain their health and mobility. However, even the most skilled practitioners need to connect with their target audience effectively. This is where marketing steps in. It?s not exactly about advertising; it?s about building a brand, establishing trust, and conveying the unique value your practice offers.