How to track Account-Based Marketing (ABM) in Salesforce?

Evontech15 May, 2020Technology

Account-Based Marketing approach offers excellent possibilities for organizations to focus on their marketing and sales methodology. Using a few tracking methods you can measure ABM strategy in Salesforce. From the beginning, a line was drawn between the marketing and sales team. Marketers were disengaged from any sales activities going on inside a company. The target accounts suffered through a fragmented experience as marketing and sales crossed each other on key decision-making. Let just say getting sales and marketing teams working as a cohesive unit was not easy.