The outbreak of the COVID-19 pandemic in late 2019 sent shock-waves through the global economy, leading to unprecedented disruptions in various industries. As businesses faced lockdowns, supply chain interruptions, and shifts in consumer behavior, staying afloat in the market became a challenge of immense proportions. However, many companies managed to weather the storm and even thrive amid adversity. This article delves into essential strategies that businesses can adopt to stay in the market during a pandemic or any crisis.
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