Custom software development services allows you to become more efficient or offer services that your competitors can?t. Unless you're an actual firm you almost certainly use precisely an equivalent assortment of tools (say Great Plains, Microsoft Dynamics, or Oracle Financial) that everyone else generally uses for that purpose. Custom software development services allows you to become more efficient or offer services that your competitors can?t. Unless you're an actual firm you almost certainly use precisely an equivalent assortment of tools (say Great Plains, Microsoft Dynamics, or Oracle Financial) that everyone else generally uses for that purpose.