WhatsApp API is ideal for companies that want multiple-user access to the platform, along with improved messaging capabilities. It makes building a WhatsApp bot for your business possible, and is well-suited for many medium to large businesses. Along with the chatbot, WhatsApp API does have multiple advanced features that you will not find on the typical WhatsApp Business App. Moreover, WhatsApp API integration with a CRM will allow you to effectively track and monitor agents and subsequently send personalized messages with advanced automation. Prior to applying for a WhatsApp API account, you must ensure that your business is eligible under the WhatsApp Commerce Policy. For example, WhatsApp does not allow Medical and Healthcare products to be sold on the platform.
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