Google Analytics 4 is a free tool by Google that helps website analyze the traffic and use behaviour across websites and apps. It is one of most advanced version of the Google Analytics tool that is tremendously helpful for the eCommerce stores. This advanced web analytics tool is essential for the online Magento 2 stores for advanced tracking and reporting. However, the Google Analytics 4 is a bit tricky to set up with eCommerce stores as it comes with ample functionalities and features, making the process complex enough. We have created a simple and easy method to setup Magento 2 GA4 (Google Analytics 4) using GTM. You can follow our five-step method to set up Google Analytics 4 with your Magento 2 store via GTM.