How to Retail Without Ever "Selling" Anything

Stxsoftware2117 Nov, 2021Business

Even though STX?s Jeff Mason is talking to salons about salon management software these days, as a former stylist and salon owner he understands exactly how hard it can be to motivate a team to sell retail. Because he has a vested interest in seeing his software clients succeed, he shares his wisdom in a class he teaches called ?How to Retail Without Ever Selling Anything.? ?The mindset we have to get across to the hairdresser is they need to educate the client, and the easiest way to do that is through Interactive Styling,? Mason says. ?That means putting the products directly into the guests hands and it can start at the shampoo bowl. Invite them to experience the fragrance, which will help put them in a relaxed and calm state.?