How To Measure The Efficiency Of Your PPC Investments?
One of the best ways to measure the efficiency of a payperclick investment is to focus on its KPIs or Key Performance Indicators. Key Performance Indicators is a staple that is used in all sectors of the economy to measure the efficacy of a marketing campaign. It is also the foundation of benchmarking that is slowly gaining grounds in terms of popularity as the next generation of competitive marketing/positioning.
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