"People also ask (PAA) boxes are a dynamic search engine results page (SERP) feature in Google that displays a list of questions related to the original search query. When you click a question, the box expands to reveal a text snippet that answers the question briefly. Over the last few years, the People Also Ask (PAA) feature has grown its importance in SEO and content. As a result, Optimizing for PAA to improve your Google visibility and being featured as a response to People Also Ask (PAA) questions is a great way to get ahead of the competition as well as attract your target audience's interest."