How to Make the Most of Your Customers’ Data

Kaynazkelly0930 Aug, 2019Finance

Abuse of customer data has been a huge issue in the world of business lately, with big brands like Facebook being accused of selling user data without any kind of security measures in place. Following this, new GDPR laws have been put in place which require users to give permission for their data to be used and provides guidelines for businesses on how this data can be used. However, some basic customer data is essential for businesses to improve, and as long as it is used responsibly it allows them to tailor their communications and improve customer experience.