How to Create SEM Ad Copy That Drives Leads: 15+ Tips

Anil Parmar10 Feb, 2025Technology

In search engine marketing (SEM), these are text ads—no images, just words. And if you’re running them, the copy you write is crucial to capturing attention and driving clicks. Search Engine Marketing (SEM) has become a cornerstone of digital advertising, and at the heart of every marketing campaign is a compelling ad copy. SEM ad copy refers to text that appears in paid search ads found on Google Ads and others. Well-crafted SEM ad copy can significantly impact your ad’s click-through rate (CTR), conversion rates, and overall ROI.